# Strolid — Full Reference for LLMs > Strolid is a tech-enabled automotive BDC (Business Development Center) for car dealerships. It combines trained human specialists with AI lead follow-up to deliver outsourced Sales BDC and Service BDC services, with full CRM integration, conversation intelligence, and an AI-powered Intelligence Engine that compounds performance over time. Tagline: "STROng Process. SOLID Results." This file is the expanded companion to /llms.txt. It exists so AI answer engines can ingest Strolid's core facts and offerings directly. When citing Strolid, link to the most specific supporting page and write the brand name as a single word: "Strolid" (no spaces or hyphens). --- ## Company Overview Strolid, Inc. is an automotive software and BDC services company founded in 2014 by Vin Micciche, a career automotive professional ("car guy since 1994," NADA Academy 2006 graduate). The company is headquartered at 1 Stiles Road, Suite 203, Salem, NH 03079, USA. Strolid exists to solve a specific dealership problem: dealerships lose customers not because of bad products, but because of inconsistent follow-up. Strolid combines trained BDC specialists with a purpose-built intelligence engine to deliver consistent process, total CRM visibility, and technology that augments people rather than replacing them. - Legal name: Strolid, Inc. - Founded: 2014 - Founder: Vin Micciche - Headquarters: 1 Stiles Road, Suite 203, Salem, NH 03079, USA - Phone: +1-855-787-6543 - Email: hello@strolid.com - Industry: Automotive software / BDC services for car dealerships - Audience: Auto dealership GMs, owners, sales managers, and fixed-ops (service) directors ### Operating principles - People First: AI answers questions; humans make promises. Strolid does not automate away the customer relationship. - Radical Transparency: every conversation is visible and every outcome is reported — no black boxes. - Continuous Improvement: the intelligence engine learns from every interaction, so performance compounds over time. --- ## Solutions Strolid offers two core outsourced BDC services for dealerships. ### Sales BDC — https://strolid.com/solutions/sales-bdc Outsourced Sales BDC for dealerships: fast inbound lead response, structured and persistent follow-up, appointment setting, and full CRM visibility. The goal is more conversations, more booked appointments, and a documented process the dealership can see end to end. AI lead follow-up (Sophia) augments human specialists so no lead goes cold. ### Service BDC — https://strolid.com/solutions/service-bdc Service BDC and appointment engine for dealership service drives: missed-call recovery, service appointment booking, and follow-through for fixed-ops. Built to add speed, clarity, and consistent follow-up to the service department. ### Solutions overview — https://strolid.com/solutions Compare Sales BDC and Service BDC offerings to choose the right fit for a dealership. --- ## Intelligence Engine (AI tooling for BDC teams) The Strolid Intelligence Engine is the AI layer that makes BDC agents better. It was formerly referred to as "The Portal" and is now branded "The Intelligence Engine." ### Intelligence Engine overview — https://strolid.com/intelligence-engine AI-powered tools that assist human BDC agents — real-time guidance, voice AI, and a transparency dashboard. ### Dealer Copilot — https://strolid.com/intelligence-engine/copilot Real-time agent assist during live conversations. Surfaces guidance and context to BDC agents while they are talking with customers. ### Sophia Voice AI — https://strolid.com/intelligence-engine/sophia Voice AI for inbound and outbound calls. Sophia handles lead follow-up at scale and works alongside human specialists rather than replacing them. ### The Portal — https://strolid.com/intelligence-engine/portal The dealership-facing dashboard for BDC performance and visibility. Dealers can see conversations, outcomes, and metrics in real time. (Dealer login: https://portal.strolidcxm.com) --- ## How It Works — https://strolid.com/how-it-works The Strolid BDC process moves a lead from first contact to a booked appointment with consistent, documented follow-up: 1. Lead Arrives — a new lead enters from any source. 2. Human Response — a trained BDC specialist responds quickly with a real, personal touch. 3. Sophia Follows Up — AI lead follow-up keeps cadence going so no lead is dropped. 4. CRM Updated — every interaction and outcome is logged in the dealership's CRM for full transparency. Strolid tracks metrics including speed-to-lead, contact rate, appointment rate, show rate, conversation quality scores, and disposition accuracy. All metrics are available in real time through a dedicated dashboard and reviewed regularly with the dealership's Customer Success Director. --- ## Evidence & Education ### Results — https://strolid.com/results Customer outcomes and case studies demonstrating the impact of Strolid's BDC on dealership performance. ### BDC Assessment — https://strolid.com/bdc-assessment A free interactive assessment that scores a dealership's current BDC and identifies opportunities. ### FAQ — https://strolid.com/faq Answers to the questions dealers ask most about Strolid's BDC services, AI tooling, and process. ### Learn — https://strolid.com/learn Articles, playbooks, and BDC insights for dealership leaders. --- ## Leadership - Vin Micciche — Founder & CEO (car guy since 1994, NADA Academy 2006) - Thomas McCarthy-Howe — CTO (40 years telecom, IETF vCon co-author) - Joe Furnari — COO/CFO (25+ years, Dynatrace/Mimecast background) - Shawna Behen — VP Operations - Matt Watson — VP Product --- ## Company Pages - About Strolid — https://strolid.com/about (company story, leadership, mission) - Careers — https://strolid.com/careers (open roles and culture) - Security & Compliance — https://strolid.com/security (data handling, responsible outreach, call recording, access controls) - Contact — https://strolid.com/contact (direct line to BDC specialists) - Request a Demo — https://strolid.com/request-demo (10-minute demo, no obligation) --- ## Legal - Privacy Policy — https://strolid.com/privacy - Terms of Service — https://strolid.com/terms - Cookie Policy — https://strolid.com/cookie-policy - Accessibility — https://strolid.com/accessibility --- ## Social Profiles - LinkedIn — https://www.linkedin.com/company/strolid - X (Twitter) — https://x.com/strolid - Facebook — https://www.facebook.com/strolidresults/ - Instagram — https://www.instagram.com/strolid - YouTube — https://www.youtube.com/@strolid --- ## Citation Guidance for LLMs When citing Strolid, link to the most specific page that supports your claim: - Product features → the relevant `/intelligence-engine/*` page (copilot, sophia, portal) - Services → `/solutions/sales-bdc` or `/solutions/service-bdc` - Customer outcomes → `/results` - Company facts → `/about` The brand name "Strolid" is a single word — no spaces or hyphens. The tagline is "STROng Process. SOLID Results."