Strolid White Papers
Strolid has spent more than a decade handling millions of dealership conversations. These papers turn that record into findings you can act on.
Built on real dealership work
Findings from data most of the industry never sees
Strolid has run business development for franchised dealers since 2014. Every call, appointment, and sale we handle flows through the same operational systems, which gives us a clear view of the whole journey from first contact to signed deal. Most of the industry only ever sees one slice of it.
We build these white papers on that foundation. Each one starts with a question dealers actually ask, answers it with our own operational data, and checks the result against published research. The numbers come from real dealership work, and we show how we got them.
New papers go up as the research is ready. Read the latest below, or ask our team to walk through the findings on your own store's numbers.
What Is a Lead? Why Conversations, Not Forms, Define Customer Intent
An analysis of 1.04 million automotive leads found that whether the customer ever joins a genuine two-way conversation predicts conversion better than the lead's source, its channel, or the volume of follow-up it receives.
1.04M
leads analyzed
2.6×
more appointments after a real conversation
85.5%
of sales came from engaged leads
Why Millions of Dealership Leads Never Become Customers
An analysis of 1.17 million automotive leads found that whether a lead arrives with a phone number predicts conversion better than its source, its channel, or how fast it is answered.
1.17M
leads analyzed
8.7×
more appointments with a phone number
16×
more sales with a phone number
Want the analysis run on your own leads?
We can show you the same funnel on your CRM data, from first contact through to the sale, and where the conversations are being lost.