Built by car people, for car people.
Strolid is a tech-enabled, human BDC for sales and service, delivering consistent follow-up, more conversations, and full CRM visibility, powered by an intelligence engine that assists, not replaces.
12+
Years in Automotive
500+
Dealerships Served
3.2M+
Conversations Handled
24/7
Coverage Available
Our Story
Founded in 2014 by Vin Micciche, a car guy since 1994 and NADA Academy 2006 graduate, Strolid was born from a simple observation: dealerships were losing customers not because of bad products, but because of inconsistent follow-up.
Today, Strolid combines 180+ trained specialists with a purpose-built intelligence engine to deliver what no other BDC can: consistent process, total CRM visibility, and technology that makes humans better without replacing them.
Our Mission
Deliver consistent follow-up, genuine human connection, and total transparency to every dealership we serve, powered by intelligence that makes our people unstoppable.
Leadership Team
The people building the future of automotive BDC.
Vin Micciche
Founder & CEO
Car guy since 1994, NADA Academy 2006
Thomas McCarthy-Howe
CTO
40 years telecom, IETF vCon co-author
Jason Branham
CRO
32+ years retail auto + enterprise software
Joe Furnari
COO/CFO
25+ years, Dynatrace/Mimecast background
Shawna Behen
VP Operations
Matt Watson
VP Product
What we believe
People First
AI answers questions. Humans make promises. We will never automate away the relationship.
Radical Transparency
Every conversation is visible. Every outcome is reported. No black boxes.
Continuous Improvement
Our intelligence engine learns from every interaction, so performance compounds over time.
Explore More
Join us in building the future of automotive engagement.
Whether you're a dealership looking for a better BDC or a professional who wants to make a difference.