AI Lead Response · Co-Pilot built in
Every lead answered like your best BDC rep wrote it.
Strolid reads what the customer actually asked, replies with the specifics they wanted, and keeps the conversation moving until they're ready for your team. Personalized first-touch responses at scale, with a human in the loop where it matters.
- Works with your existing CRM
- CAN-SPAM and TCPA aware
- Mystery-shop safe
- Source: 3rd party
- Intent: Trade-in
- Intent: Availability
- Inventory: confirmed in stock
Hi Marcus,
Thanks for asking about the silver 2024 Tacoma TRD Off-Road. I just confirmed it's still here on the lot, and it's listed at $41,985 as shown on the page you were looking at.
You mentioned trading in your 2019 F-150. The fastest way to get a real number on it is a quick walkaround with our appraiser. Would tomorrow morning or afternoon work better to bring it by?
— Jamie, AI assistant
Generic replies lose the customers who told you exactly what they wanted.
- The lead asked about a trade-in
- The template thanked them for their interest and asked when they'd like to visit. The trade never came up.
- The lead asked if it was still available
- Nobody checked. The reply promised a vehicle that sold on Saturday, and the customer found out in the showroom.
- The lead came in at 9:40 PM
- First response landed the next morning. By then the customer had two other quotes and an appointment somewhere else.
Three decisions, made before the first word is written.
Every inbound lead runs through the same layered engine your best rep would follow by instinct: where it came from, what they're really asking, and what a specific, accurate reply looks like for that combination.
Classify the source
Third-party marketplace, OEM program, or your own website? Each source gets a matching tone and a matching level of automation. Some leads should never get an automated reply, and the engine knows which.
- 3rd party
- 3rd party via factory
- Factory / OEM
- Dealer website
Detect the intent
The engine reads the customer's own words for what they need: a trade-in number, financing help, a price or payment, or simply whether the vehicle is still there. Multiple intents in one lead are handled together, not ignored.
- Trade-in
- Credit / financing
- Price / payment
- Availability
Respond with specifics
Every reply is built from a source-by-intent playbook and scored against a quality rubric before it goes out. It names the vehicle, answers the question that was asked, and moves toward the next real step: an appraisal, a call, or a visit.
- Names the unit
- Answers the ask
- One clear next step
The first reply is only the start of the conversation.
When the customer writes back, Co-Pilot picks it up. It asks open questions instead of pushing buttons, guides without pressure, and knows exactly when to hand off to a person. Three beats, every time:
- Understand
- Learn what the customer needs before suggesting anything.
- Guide
- Offer useful, accurate direction without naming competitors or quoting figures it shouldn't.
- Advance
- Move ready buyers to your team, framed as saving their spot, not as a form to fill out.
On your website
A chat widget that greets shoppers with context from the page they're on.
In email and text
Follow-up that remembers the lead and continues where the first reply left off.
- Co-Pilot: Hi Marcus. I see you're looking at the RAV4 Hybrid XLE. Is there anything specific you'd like to know about this one?
- Customer: is this all wheel drive? and roughly what would payments look like
- Co-Pilot: Yes, every RAV4 Hybrid comes standard with electronic on-demand AWD. For payments, the honest answer is that it depends on your term, down payment, and credit tier, so I'd rather not guess. Our finance team can put together real numbers in a few minutes. Would you like me to save your spot with them?
- Customer: sure
- Co-Pilot: Great. What's the best number or email to reach you at? I'll make sure a finance specialist follows up today.
- Stage: Buyer → handoff
- No figures quoted
- Handoff by role
Guardrails
Built for dealership reality, not a demo.
Every response is bound by the same rules a well-run BDC lives by. These aren't settings you have to remember to turn on.
Compliance first
CAN-SPAM governs every email. TCPA governs every text and call. Proactive outreach only runs where a documented consent framework exists.
Mystery-shop safe
Leads from your own website stay with your people. OEM-graded responses are never left to automation, so your scores are earned by humans.
Confirmed before promised
Availability is stated only after an inventory check. If no specific unit is identified, the reply asks instead of assuming.
Price transparency, no guesswork
The advertised price is already public, so it's stated plainly. Payments, OTD, and APR are derived numbers and belong in a conversation with your team.
On brand, on program
Brand and OEM rules are enforced. No competitor naming. Handoffs go to a role, never a personal name, so staffing changes don't break the flow.
Resistant to games
Conversational safety and anti-manipulation rules keep Co-Pilot on task, even when someone tries to steer it off script.
Not every lead should be automated. Knowing which is the whole point.
The classification system draws a clear line so your team spends its time where a person makes the difference, and the engine handles the volume that doesn't need one.
- 3rd party marketplacesAutomatedAutotrader, Cars.com, CarGurus and similar feedsAutomated
- 3rd party via factoryAutomatedOEM-labeled leads that originate from a third-party feedAutomated
- Factory / OEM programsReviewedManufacturer-sourced leads with program-specific expectationsReviewed
- Your websiteHumanOrganic forms and on-site widgets, where mystery shops originateHuman
See it answer your own leads.
Bring a handful of real inbound leads. We'll show you the classification, the intent read, and the reply the engine would have sent, side by side with what went out.
5-minute response · 10-minute demo · No obligation
Already a Strolid client? Ask your account manager about turning this on.