Reducing BDC turnover in your automotive business is one of the best ways to strengthen your bond with your community and form a team of passionate sales experts. We at Strolid are enthusiastic about how our outbound BDC assists your dealership with profit margins. And we’re even prouder of how we support workplace environments so that your employees can focus on their own goals.

Let’s dive into how you can upgrade employee retention through our services – and improve your profits as a result.

Why You Should Improve Retention at Your Dealership

For most dealerships, employee retention can be incredibly low – especially in sales. A problematic turnover rate can harm your business in a few ways. For example:

• More budget is spent on training tools and replacing roles.
• Retaining fewer high-level sales employees means your best people are tied down with responsibilities.
• Repeat customers tend to prefer familiar people, rather than new faces.
• It’s more difficult to cover your dealer hours if you’re constantly training recruits.
• Newer salespeople might need help to catch leads or understand how to convert on a call properly.

Turnover is a core issue of car dealerships. In this generation of technology, people are used to having their needs cared for immediately. When the customer’s needs take too much time or hassle, they will likely not return. And if you need to continuously replace the people who are the face of your company, it gets harder to match the growing need for instant gratification instilled in the modern car buyer.

What Can You Do About Lack of Coverage?

Higher turnover can lead to your coverage being spotty. Depending on the shifts your employees cover, you might have parts of the day when your sales representatives are too busy to pick up the phone. Alternatively, your employees might be busy on off-days, leaving you without someone getting customers over the weekend or during holidays.

Strolid is a solution to that problem. As an outsourced BDC, Strolid can help you cover missed calls and redirect them to your best salespeople. We act as extra employees, keeping the customers satisfied until your best salespeople can get to the phone and seal the deal. Then, we can follow up on the call and analyze the details so you know where customers tend to break off a deal or through what methods you get your best leads.

What Are High Turnover Rates for Dealership Staff?

Your staff members are crucial for business. As mentioned above, it is not uncommon to see a turnover rate above 50% in sales and marketing for dealerships. On the high end, as much as 70% or 80% of sales forces can be replaced during a fiscal year. No business wants to see that level of talent leave, and those that can successfully reduce their staff turnover rate can reap the benefits of a highly trained service and analytics team.

How to Reduce Turnover at Your Dealership

That’s where proper hiring strategies come in. You should look for the following when hiring your next candidate.

• Find genuinely kind people who build rapport quickly. People with good attitudes can learn about your dealership quickly.
• When hiring, see how the employee handles a sale. How do they script a conversation with a customer? Are they too aggressive or too passive? Does it seem like they can learn the perfect balance quickly?
• Define goals and expectations that your employees must meet when creating your initial offer. If you want them to work 40 hours a week, make sure they know it. Employees treated well by their managers are more likely to respect their workday and improve their customers’ lives. And if they are rewarded for meeting the expectations set out for them, they’ll have the incentive to keep performing that role.
• Be flexible with your employees. If people in certain roles can work from home, pick up their calls, and still meet their quotas, they’ll positively impact your business, stay in a good mood, and know you’re paying attention to their needs. Opening your business for remote work can also massively improve your outreach and ability to hire talent nationwide.

Stolid also reduces your BDC turnover rate at the hiring stage. By lowering the pressure your salespeople feel with our CSI and recall systems, you can let employees focus on their personal goals during their early careers. Our analysis programs can also guide you through adjusting your expectations for each role before the position is opened.

Reduce Training Costs With Strolid

The cost to run an automotive service BDC can be significant, thanks to training, keeping your technology updated, and more. Once your turnover rate comes down, you can save significantly on training programs and keep your best workers from needing to work hand-in-hand with new employees. If that’s the case, you’ll love the savings we end up providing. Rather than the 80% or more turnover rate for standard setups, dealerships working with Strolid boast a much more reasonable 35% to 40% turnover rate.

That’s just the first cost you’ll see reduced for using our automotive BDC. Thanks to our wide swath of marketing, analysis, and technology programs, you can prevent a ballooning budget burden through an outsourced BDC and keep your in-house team well-oiled.

Strolid: Improving Retention in Automotive Industry Dealerships

We at Strolid have followed service BDC best practices for years. We’ve worked with dozens of dealerships to elevate their ability to catch leads and retain customers. Our analysts and call center teams have done their part to reduce the industry turnover rate while improving the workplace environment of the businesses we work with.

Does all of this sound interesting to you? Don’t hesitate to get in touch with us if you have any more questions about our services. From post-sales CSI to automotive data mining, our mixture of lead following and analysis systems can be yours to work alongside.

Frequently Asked Questions

What is the turnover rate for car dealerships?

The sales staff turnover rate is estimated to be as high as 80% per year in the dealership industry, which is a major issue. When considering recruiting, training, and marketing a new position, this turnover rate can be an intense drain on resources. You’d prefer your turnover rate to be closer to 40% so you have more team members who grow with your company and build rapport with the community.

How does Strolid solve automotive turnover for dealers?

Strolid provides outsourced BDC services so you can obtain otherwise lost lead conversions. Our program creates a holistic customer lifestyle experience by offering post-sales CSI, post-service CSI, lost customer recalls, and buyback assistance. We take the pressure off your business so you can focus on setting realistic goals for your employees and reducing overtime requirements while improving your overall phone coverage.

What are the solutions for BDC turnover and coverage issues?

Common solutions for BDC turnover and coverage issues include:

• Hiring more people
• Adjusting your hours to avoid overworked or stressed sales associates
• Offering remote opportunities for phone sales

You can also use Strolid, an outbound BDC, to catch leads you’d otherwise miss and communicate with customers who you can work with in the future. Our services also function while your doors are closed, catching leads on days off.