About Us

Who We Are

Founded in 2014, Strolid engages car buyers on behalf of dealers, offering a people oriented, non-automated approach that provides a strong customer experience and builds solid relationships.  Our service offerings provide a complete solution for customer engagement, for every channel of communication and for every department in the store.  Our agents are continuously trained and upskilled, resulting in a dedicated and talented workforce, augmenting our dealer’s staff.  Many on our team have worked together for twenty years, carrying a deep competence in store operations, allowing us to be truly helpful to the customers outside the dealership.  In addition, Strolid boasts one of the most innovative engineering departments in the communications field, designing the first vCon, a key component in data centric Artificial Intelligence and Machine Learning.  

Strolid’s Stats

8
Years in Service
110
Client Car Stores
140
Subject Matter Experts
70,000
Conversations / Month
2 Million
Appointments Set
2
Patents & Internet Drafts
8 Million 
Conversations
12
Engineers
1
Bright Future

Leadership

CEO, Vin Micciche

As founder and CEO of Strolid, Vin Micciche leads our executive team, and is industry recognized as an expert in the retail automotive sales process. Vin entered the Automotive industry in 1994, as he began selling cars after leaving college, eventually starting the first Automotive BDC  1996 for Boston’s Ira Motor Group.  Holding various management positions in retail automotive, including F&I and  General Manager. In 2007, Vin was put in charge of all E-commerce for the entire East region for Group 1 Automotive. Eventually,  Vin built one of the largest centralized BDC’s in the country, handling dealers from New Hampshire to Florida, as far west as New Orleans, and working with over 60 different dealerships and 17 different OEMs. 

Vin holds a degree from Fitchburg State University in Fitchburg, MA, and graduated  from the NADA academy in 2006. He currently resides in Southern New Hampshire with his family.


CTO, Thomas Howe

As CTO of Strolid, Thomas McCarthy-Howe leads our technical team. For forty years, Thomas has worked with communication engineering teams to bring new products and services to market. As a technical contributor and leader, Thomas worked with pioneering teams in the videoconferencing (PictureTel/Polycom), VoIP (H.320, H.323, H.324, SIP, H.261) and ADSL chipset (Aware) markets. In 2012, Thomas was a voice architect for Harris Corporation for the thirty year redesign of the voice network for the US National Aerospace Service.   Over his career, he has worked with teams at Skype, Cisco, Deutsche Telekom and Nippon Electric Company. 

Thomas is a founder of several companies that have gone public or have been acquired, including his sale of TEN DIGIT to Virtual Hold, the best-in-class provider of customer experience solutions, enabling over 300 of the world’s leading companies to improve their customer experience metrics, save money on customer interactions, and grow their reach to new customers.  

Thomas has been honored with the VON Innovator’s award, first place finishes in TADHack Global, the O’Reilly Media Telephony and Broadsoft Mashup Competitions. He holds a degree from the University of Massachusetts, was a visiting scientist at Columbia University, holds nine patents, and currently resides on Cape Cod.


VP of Sales, Rob Hubbell

As VP of Sales, Rob Hubbell is responsible for all of our revenue generating activities at Strolid.  An industry veteran, Rob Hubbell served in senior management positions at AutoAPR, DealerSocket, Edmunds and Autobytel. In these positions, Rob worked closely with thousands of dealerships nationwide, helping them inventory, sell, and service vehicles more profitably while improving their customers’ experience.

Rob holds a Bachelor’s of Science degree in Marketing and Finance from Suffolk University, and resides in Boston with his family and summers on Cape Cod.


VP of Operations, Shawna Behen


VP of Success, Josh Sack


VP of Product, Matt Watson