An automotive BDC representative is a dedicated, vital resource for dealerships that prioritize efficient workflows, task delegation, and reliable customer communication building loyalty and trust. If you’ve been toying with the idea of outsourcing some of your dealership’s more repetitive customer-facing tasks, you’ve likely realized that many of today’s dealers are relying on the expertise of a BDC company like Strolid – but how does that partnership work, what is an auto BDC representative, and how could joining forces with the Strolid team improve your internal efficiency, lead generation, customer retention, and long-term profits?

The most successful dealerships know how to keep pace with customer expectations and ever-evolving technology. If that descriptor sounds like your business (or the goals you have for its future), let’s take a closer look at the vital role of a BDC rep. This page will help you explore the benefits and challenges of beginning this type of partnership so you can decide if joining the Strolid family and gaining your own automotive BDC representative is the path to new growth for your business.

The Comprehensive Role of an Automotive BDC Representative

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When new clients meet with our team to discuss our offerings and how we can help propel a dealership forward, their first question is often, “What does a BDC sales rep do?” An automotive BDC representative wears many hats when working for your dealership. BDC stands for “Business Development Center,” and a BDC rep is someone who immediately handles customer communication to facilitate smooth, efficient customer/company relationships. Within a dealership setting, an automotive BDC representative focuses on the following tasks:

• Answering inbound calls from potential customers
• Making outbound calls to develop and nurture leads
• Answering text or chatbot communications
• Engaging in social media conversations
• Responding to website form submissions and emails
• Monitoring other online chatter about your dealership
• Scheduling appointments for vehicle tours and test drives
• Confirming scheduled appointments
• Rescheduling no-show appointments
• Updating customer information in your CRM system

If you’ve never worked with a BDC company like Strolid before and would like more clarification about how Business Development Centers and automotive BDC representatives can inject new life into a dealer’s workflows, we encourage you to explore the other helpful resources on our website, including our deep dive into “What Is Auto BDC?” and why it could be critical to your dealership’s continued success.

The Multiple Benefits of Working With an Automotive BDC Representative

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Take another look at the list of responsibilities an automotive BDC representative would seamlessly handle for your company. Now imagine how much more time your internal teams would enjoy if these necessary yet mundane duties were taken off their plates. Your dedicated BDC service representative will take over most forms of non-in-person communication to help your dealership generate sales leads, schedule appointments, and manage customer interactions. Just like your dealership’s top salesperson, our BDC experts possess excellent communication skills, strong listening abilities, and effective time management acumen.

A BDC rep eases the pressure on your internal teams: They allow your sales staff to spend far less time tied to a computer and devote their attention to closing deals on new and used vehicles or other automotive services. When partnering with a BDC representative, car dealership staff is free to focus on more pressing matters, such as developing stronger relationships with in-person customers, providing a higher level of care and attention to potential buyers, addressing customer concerns and offering solutions, or completing leasing and financing paperwork to make sure drivers leave happy and your business can flourish.

Outsourcing your inbound and outbound communications to an automotive BDC representative also reduces the time, energy, and budget you would need to spend on creating standardized internal communication processes, developing a training curriculum, and hiring and training your own personnel (or tasking your busy salespeople with the job!). A Strolid BDC rep will put your company’s needs first: Our team prides itself on learning the intricacies of your dealership’s systems, understanding your short- and long-term goals, and relentlessly moving your business in a positive direction with professionalism and respect.

Automotive BDC Challenges: Questions To Ask Before Choosing Your BDC Rep

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Partnering with a highly organized automotive BDC sales rep is a strategic move toward scalable growth and deeper customer loyalty, but taking on the wrong BDC rep can leave you with even less support and guidance than before you hired them. A BDC representative job isn’t for the faint of heart; it requires extreme attention to detail and a masterful understanding of human nature – so how can you be sure that the automotive BDC company you choose will follow through on its promises? To help you sift through the business development world and find your best-fit BDC partner, we’ve put together this checklist of the questions you should ask and red flags you should identify as you begin interviewing intentional Business Development Center companies.

• Accountability and Transparency: Does the BDC company value and track tangible evidence of their work? Are insights into their daily, weekly, and monthly accomplishments readily available to you? Will the BDC rep consistently communicate about problems they encounter and the gains they achieve?
• Customer Outreach: How motivated is this BDC company to generate new leads and increase customer loyalty through creative outreach? Are BDC reps willing to spearhead marketing campaigns and advertising initiatives to drive sales?
• Costs vs. Profits: Most BDC services will offer tiers of support at varying prices. Does the company you’re researching offer a BDC package that aligns with your budget? Will the monthly BDC cost be offset by the profits you’ll earn thanks to the work of your BDC rep?

Instead of signing on with the first automotive BDC company you find, do your due diligence and research their performance metrics and customer reviews. Any Business Development Center worth its salt will be forthcoming with performance insights and transparent about deliverables; you deserve nothing less.

Is Hiring a Strolid Automotive BDC Sales Rep the Right Move for Your Dealership?

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Strolid not only fills a critical gap for our dealership clients by providing first-rate customer communication, but we also proactively maintain our status as one of the top BDC companies on the market to give dealerships the best possible returns on their investments. Here’s a snapshot of the internal workings of the Strolid automotive BDC sales rep team. If the following services line up with your current and future goals, we invite you to schedule a complimentary informational call with a Strolid expert.

Real Person-to-Person Communication

Bringing a Strolid automotive BDC representative on board means you’re taking care of each and every customer in real time: no bots, no computerized responses, and no frustrated patrons who just need to feel seen and heard. Strolid reps answer customer communications live to build stronger consumer relationships and loyalty for your dealership.

Continual Technology Updates

Strolid BDC reps don’t rest on their laurels or rely on outdated technology to grow their clients’ businesses. Instead, we invest in training our representatives in the industry’s latest tools to ensure customer databases are well-maintained, appointments are efficiently tracked, and communications are never missed.

Transparent Performance Insights

With Strolid on your side, you’ll never have to wonder how our automotive BDC representatives are working to make your business successful. We routinely analyze performance metrics across CRM systems, communication platforms, and scheduling software, then share those insights with you to make sure we’re all moving toward a shared vision for your dealership.

Accessible Costs

Last but certainly not least, Strolid offers flexible auto BDC cost tiers to align with your dealership’s budget needs. Our fees account for the ongoing training of our staff, the analytic tools we use, and the level of communication support you prefer.

Get Started With Strolid Today

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For more than a decade, Strolid has delivered on its promise to help dealerships find and manage leads, schedule appointments, and engage with potential customers through phone calls, emails, social media, and other communication channels. We are committed to improving your customers’ dealership experiences through genuine interactions with real humans who listen and respond to their needs and concerns. With data-driven insights as our foundation and cutting-edge AI technology at our fingertips, we are revolutionizing the automotive BDC industry and exceeding dealership expectations.

You can learn more about our company’s BDC offerings by exploring our website. Leave no stone unturned: Investigate important topics like “When is a lead a lead?” to better understand the BDC landscape, take time to review your dealership’s needs, then reach out to our Strolid professionals to discuss how an automotive BDC partnership could inject new life into your sales team, workflows, and profits.