STROLID

One Team.
Strong Process.
Solid Results.

About us

Revolutionizing Customer Experience Since 1997

How It All Started

Founded in 2013, Strolid engages car buyers on behalf of dealers, offering a people oriented, non-automated approach that provides a strong customer experience and builds solid relationships. 

Our service offerings provide a complete solution for customer engagement, for every channel of communication and for every department in the store. 

Our agents are continuously trained and up-skilled, resulting in a dedicated and talented workforce, augmenting our dealer’s staff. 

Many on our team have worked together in Retail and at Strolid for twenty years, carrying a deep competence in store operations, allowing us to be truly helpful to the customers outside the dealership.  In addition, Strolid boasts one of the most innovative engineering departments in the communications field, designing the first vCon, a key component in data centric Artificial Intelligence and Machine Learning.  

Our Mission

Strolid aims to redefine the global standard for customer engagement by empowering every business to truly listen and respond to their customers at scale. We will lead a revolution, starting in Automotive, in how companies connect with their audiences. We use cutting-edge AI and data-driven insights to create seamless, personalized experiences that exceed expectations. Strolid strives to become the world’s most trusted partner in transforming customer interactions. We drive not just business success but usher in a new era of transparent, ethical, and human-centric communication across industries.

Our Vision

Improve customer experiences through genuine customer interactions. At Strolid, we envision a future where innovation fuels every conversation, employee passion powers performance, and dealers achieve new heights of success. By combining cutting-edge technology with authentic human insight, we create solutions that elevate dealership operations and empower our people. Our commitment to both employee fulfillment and dealer satisfaction drives us to lead with purpose, adapt with agility, and always imagine what’s next.

Fueled by Passion

Driven to help dealers succeed

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MEET THE TEAM

CEO & Founder

Vin Micciche

As founder and CEO of Strolid, Vin Micciche leads our executive team and is industry-recognized as an expert in the retail automotive sales process. Vin entered the Automotive industry in 1994, as he began selling cars after leaving college, eventually starting the first Automotive BDC  1996 for Boston’s Ira Motor Group. 

Holding various management positions in retail automotive, including F&I and  General Manager. In 2007, Vin was put in charge of all E-commerce for the entire East region for Group 1 Automotive. Eventually,  Vin built one of the largest centralized BDC’s in the country, handling dealers from New Hampshire to Florida, as far west as New Orleans, and working with over 60 different dealerships and 17 different OEMs. 

Vin attended Fitchburg State University in Fitchburg, MA, and graduated from the NADA Academy in 2006. He currently resides in Southern New Hampshire with his family.

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CTO

Thomas McCarthy-Howe

As CTO of Strolid, Thomas McCarthy-Howe leads our technical team. Thomas has worked with communication engineering teams for forty years to bring new products and services to market. As a technical contributor and leader, Thomas worked with pioneering teams in the videoconferencing (PictureTel/Polycom), VoIP (H.320, H.323, H.324, SIP, H.261) and ADSL chipset (Aware) markets. In 2012, Thomas was a voice architect for Harris Corporation for the thirty-year redesign of the voice network for the US National Aerospace Service.   Over his career, he has worked with teams at Skype, Cisco, Deutsche Telekom and Nippon Electric Company. 

Thomas is a founder of several companies that have gone public or have been acquired, including his sale of TEN DIGIT to Virtual Hold, the best-in-class provider of customer experience solutions, enabling over 300 of the world’s leading companies to improve their customer experience metrics, save money on customer interactions, and grow their reach to new customers.  

 

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VP of Operations

Shawna Behen

Shawna Behen is a seasoned executive serving as the Vice President of Operations at Strolid. With a proven track record in operational leadership, Shawna brings a wealth of experience to her role, overseeing the company’s day-to-day operations and strategic initiatives.

Based outside of Boston, Behen has established herself as a key figure on Strolid’s Leadership Team. Her expertise in streamlining processes, optimizing resource allocation, and driving operational excellence has been instrumental in the company’s growth and success.

Behen’s role as Vice President of Operations at Strolid reflects her strong leadership skills and extensive operational knowledge. Her strategic vision and ability to drive results make her an invaluable asset to the organization and a respected figure in the automotive industry.

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Chief Revenue Officer

Jason Branham

Strolid Chief Revenue Officer Jason Branham brings over three decades of automotive industry expertise to his role. With a career spanning Fortune 500 executive leadership and private capital-owned dealerships, Branham has consistently demonstrated his ability to drive revenue growth and optimize business operations.

Throughout his 32-year tenure in retail automotive service, Branham has honed his skills in implementing innovative revenue strategies, streamlining processes, and fostering a culture of excellence. His leadership significantly increased variable and fixed operations volume, improved organizational culture, and enhanced customer satisfaction.

As Strolid’s CRO, Branham leverages his extensive industry knowledge to spearhead the company’s growth initiatives. His profound understanding of market trends, consumer behavior, and sales dynamics enables him to develop and execute effective revenue-generating strategies across Strolid’s business units. Branham’s strategic vision, customer-centric approach, and commitment to innovation make him an invaluable asset to the Strolid Leadership Team.

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VP of Product

Matt Watson

10+ years of experience in all aspects of automotive operations between multiple dealer groups.

Five years leading product strategy, aligning business goals with customer needs, and driving execution through data-driven decisions.

Proven ability to bridge the gap between product, engineering, and sales teams through strategic thinking,  UI/UX design, business intelligence, and software development processes.

BBA in Management from Augusta State University College of Business Administration and Studies in Computer Science from Southern Polytechnic State University

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VP of Marketing

Michael Donovan

Michael Donovan brings nearly two decades of strategic marketing leadership to Strolid, with a career deeply rooted in the automotive industry. His expertise spans digital marketing, brand development, and customer acquisition strategies tailored specifically to automotive retail and B2B communications. Michael is known for his data-driven approach, creative execution, and unwavering focus on results.

Prior to joining Strolid, he co-founded and scaled a successful automotive marketing agency, gaining firsthand insight into the opportunities and challenges faced by dealers.

At Strolid, he leads marketing innovation to drive growth and position the brand at the forefront of the industry.

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Chief Financial Officer/COO

Joe Furnari

Joe Furnari is Strolid’s COO and CFO. He oversees Strolid’s global operations and finance and drives strategic initiatives to support the company’s continued growth and innovation. Before his current role, he was CFO at Employ, overseeing global finance operations for the comprehensive recruiting and talent acquisition solutions provider.

He also held financial leadership positions at high-growth technology companies Dynatrace, Mimecast, and Nuance Communications.Joe’s passion for improving customer experiences through technology aligns perfectly with Strolid’s mission to revolutionize the automotive service industry.

He is committed to continuously improving business processes and accelerating Strolid’s AI transformation. His vision for Strolid’s future growth focuses on increasing operational efficiency, fostering innovation, and solidifying the company’s position as a dynamic industry leader.

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Strategic Alliances and Business Development

David Walsh

David Walsh is a serial entrepreneur who has founded, scaled, and successfully exited five high-growth technology companies in the SaaS, CPaaS, and UCaaS sectors over the past 24 years. 

His leadership has consistently driven record-breaking revenue, profit, and shareholder value across industries. From co-founding Global Capacity to leading VoIP Innovations to a $46M exit, David has demonstrated a keen ability to identify market opportunities and transform businesses through digital innovation and strategic partnerships. 

David balances his work at Strolid with his passion for music, performing live in Austin, Texas, where he resides with his family.

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