Strolid Secures Key Dealers Lakeside Chevrolet, Bella Nissan, and Nissan of Cumming Through Customized Solutions and Focused Strategies (cont’d)

This month marked another significant period of growth for Strolid’s BDC solutions, with several new dealerships choosing Strolid to enhance their customer engagement and operational efficiency. Sales Director Reed Zibilich and Sales Development Manager Link Whiteford secured valuable partnerships by delivering tailored approaches addressing each dealership’s challenges.

Lakeside Chevrolet Partnership DemonstratesValue of

Relationship – Based Sales

The standout achievement came from Reed Zibilich, who successfully brought Lakeside Chevrolet in Warsaw into the Strolid family after two months of strategic conversations with the owner, Chad Probst.

“What ultimately tipped the scales in our favor was how we approached the relationship,” explains Reed. “We didn’t try to replace what he already had; instead, we offered a partnership that filled in the operational gaps, brought consistency to lead management, and extended his coverage without disrupting what was already working.”

The significance of this sale extends beyond a single location, as Chad owns multiple rooftops and was evaluating solutions that could scale across his dealership group. Reed’s approach focused on demonstrating long-term value rather than pushing for an immediate full-scale implementation.

“Chad didn’t want to jump in with a full rollout right away — he wanted to start with a staggered approach to ensure it worked before scaling up across both stores,” notes Reed. “We built a phased plan that gave him time to evaluate results in a controlled environment.”

Growing Dealerships Under New Management See Strolid’s Value

Link Whiteford reported a significant sale to Bella Nissan of Pittsfield, “the store is under new ownership and is trying to grow in a competitive Massachusetts market,” Link shared.

Addressing Critical Operational Challenges

Our Revenue Team identified and addressed specific pain points that dealerships were experiencing. For Nissan of Cumming (Georgia), the challenge was clear: untapped potential in their existing customer database.

“Nissan of Cumming came to us without any outbound programs in place and felt like they were missing a lot of untapped opportunities — especially when it came to past customers,” Reed explained. “They had a strong database but no clear process to engage it, and they knew there was value being left on the table.”

Strolid’s solution focused on implementing thoughtful outbound campaigns designed to reactivate those relationships through equity calls and service reminders, helping the dealership rebuild customer trust and engagement at scale.

Link pointed to the universal challenge that has intensified recently: “Finding reliable and friendly people has always been a struggle for dealers. It has become significantly harder since COVID. Strolid’s approach provides a solution through consistent, quality customer interactions without the staffing challenges.”

Performance Metrics That Matter to Dealers

When discussing performance with clients, our team found that dealerships increasingly focus on substantive metrics directly impacting their bottom line.

Reed observed, “This month, the KPIs that came up most often were appointment set rate on internet leads, contact rate on outbound activity, and overall engagement with leads in the CRM — particularly aged or unworked ones. Dealers were less interested in vanity metrics and more focused on real accountability.”

Link emphasized the importance of organic traffic as a critical performance indicator: “One KPI we always focus on is organic traffic. Organic traffic is king as it converts the highest.” This focus on high-quality traffic helps dealerships maximize their conversion potential.

Customized Solutions Drive Dealer Satisfaction

Our success stems from tailoring Strolid’s approaches to each dealership’s unique situation. For Lakeside Chevrolet, this meant creating a gradual implementation strategy that built confidence over time.

“We gave him full transparency into our performance from day one — call logs, activity tracking, lead notes, everything,” said Reed. “That gave Chad confidence in what he was seeing, and more importantly, the ability to make informed decisions based on real data rather than assumptions.”

Link highlighted the strength of our outbound programs: “Of all our products, I am most impressed with our outbound programs. Our Fixed Ops Director, Frank Emiro, has single-handedly put together the most effective automotive outbound program.” This specialized expertise allows Strolid to offer solutions directly addressing specific dealership needs.

Why Dealers Choose Strolid

The success stories from this past month demonstrate why dealerships are increasingly turning to Strolid for their BDC needs. Our emphasis on transparency, customized implementation strategies, and meaningful metrics resonates with dealership decision-makers seeking genuine partnerships rather than one-size-fits-all solutions. By addressing specific operational challenges — maximizing existing customer databases, extending coverage without disrupting current operations, or providing reliable customer engagement in a challenging labor market — Strolid continues to prove its value as a strategic partner rather than simply a service provider. Reed said, “Our transparency, flexibility, and focus on results made all the difference.”