Strolid’s January Success: Real Talk Drives Real Results
When dealerships Ray Price and Keffer were looking to boost their sales efforts this January, they didn’t go with the flashy tech promises or robotic systems flooding the market. Instead, they chose Strolid – a company proving you don’t need cold automation to heat up sales. Sales Director Reed Zibilich said, “Our highly trained people have conversations with dealers’ customers. That’s what sets us apart.”
Ray Price’s Turnaround Story
Ray Price was stuck in a rut. Their online inquiries weren’t turning into showroom visits, and follow-ups with potential buyers were hit-or-miss. They’d send out emails and messages, but it felt like shouting into the void. That changed when they saw Strolid’s team in action. Instead of rigid scripts, Strolid’s Advisors talk naturally with customers – asking questions, engaging customers, and adjusting their approach based on each person’s unique needs. The result? More appointments booked and better-quality leads walking through dealers’ front doors.
Zibilich remembers the lightbulb moment: “When Ray Price heard our team laughing with a customer about truck bed sizes one minute, then seriously discussing financing options the next, they got it. It wasn’t some AI chatbot – it was about humans building relationships.”
Keffer’s Relief from Robots
Keffer Automotive had been burned. Their previous lead-generation partner used cookie-cutter messages that made customers feel like numbers. Enter Strolid’s approach – what Zibilich called “high-tech hospitality.”
Strolid’s secret weapon? The Strolid Portal unlocks customer conversations. Instead of mysterious algorithms, Keffer can see real-time updates on customer interactions and tweak its strategies in real time. When Keffer wants to shift focus from email to phone follow-ups, for example Strolid adapts immediately. “That’s the difference,” Zibilich said. “We’re not here to sell you and disappear. We work with you, helping you sell more vehicles every month.”
Why It Works: The Tech Empowers Our People
Strolid’s philosophy boils down to ownership. “We don’t just set up campaigns and cross our fingers,” Zibilich said. Every lead is handled by Strolid Advisors who know the dealership, its inventory, and its processes. If a customer mentions loving red trucks during a chat, that Advisor remembers – and makes sure the dealership knows it too.
This hands-on approach extends to results tracking. Check-ins with the Client Success Directors aren’t about spreadsheets; they’re about Strolid and dealership staff working together to identify opportunities and solve challenges as they occur. It’s like having an extra sales team that’s always tuned in.
Tech That Talks Human
While competitors lean on impersonal AI, Strolid uses technology to empower its people. Humans, not bots, make the decisions. Reminders ping the Advisors, but the conversations are human. The tech handles the busy work so our Advisors can focus on what matters – connecting with people.